I was responsible for evaluating the current web properties of over 10 brands and, based on specific internal client needs, recommending research-based design solutions focused on optimization and ease of use. My work centered on improving information architecture, UX strategy, and content strategy to create more effective and user-friendly digital experiences. I analyzed and iterated on site improvements to enhance user interaction, identifying key pain points and developing innovative solutions to improve the overall user experience across web properties and mobile applications.

Additionally, I led user research initiatives to gather insights into user behavior and preferences, using these insights to inform design decisions and optimize the user experience. Collaborating with cross-functional teams, I gathered data on user behavior and integrated this information into the development of UX strategies and design solutions. I also implemented A/B testing methodologies to measure the effectiveness of design changes and used the results to make data-driven recommendations for continuous improvement. Throughout the process, I worked closely with stakeholders to ensure that UX strategies were aligned with business goals and objectives, ensuring that the designs supported broader company initiatives.