As the sole UX/UI designer for the company, I was responsible for managing the product’s visual guidelines while collaborating closely with cross-functional teams to ensure seamless functionality and effectiveness. I worked directly with stakeholders to understand business objectives and translate them into user-centered design solutions that aligned with the company’s brand and vision. To enhance user experience and streamline development, I created interactive, scenario-specific product prototypes, which played a key role in client presentations and demonstrations. Additionally, I developed and implemented a comprehensive UX/UI design system, ensuring consistency and efficiency across all products and platforms by maintaining design templates, style guides, and documentation.

Given my proven track record of delivering successful design solutions, I was asked to contribute to the marketing team during a major company rebranding effort. In this capacity, I played a strategic role in overseeing external creative agencies as they developed new branding assets, including the company name, logo, color palette, brand voice, and website design (http://www.getrhyme.com). My contributions helped shape the company’s new identity while ensuring a cohesive and engaging user experience across all digital touch points.