As the sole UX/UI designer for the company, I was responsible for managing the product’s visual guidelines while collaborating closely with cross-functional teams to ensure seamless functionality and effectiveness. I worked directly with stakeholders to understand business objectives and translate them into user-centered design solutions that aligned with the company’s brand and vision. To enhance user experience and streamline development, I created interactive, scenario-specific product prototypes, which played a key role in client presentations and demonstrations. Additionally, I developed and implemented a comprehensive UX/UI design system, ensuring consistency and efficiency across all products and platforms by maintaining design templates, style guides, and documentation.

Given my proven track record of delivering successful design solutions, I was asked to contribute to the marketing team during a major company rebranding effort. In this capacity, I played a strategic role in overseeing external creative agencies as they developed new branding assets, including the company name, logo, color palette, brand voice, and website design. My contributions helped shape the company’s new identity while ensuring a cohesive and engaging user experience across all digital touch points.