During my time at Big Lots, my work primarily centered on creating visual marketing materials.
Industry
Retail
Role
Digital Designer
Team
Marketing Design
Approach
Graphic design for Marketing
Tools
Photoshop
I worked closely with multiple departments across the company to produce a diverse range of marketing assets, with a primary focus on digital design within the e-commerce team. My role involved creating visually compelling marketing materials, including landing pages, emails, and social media content, as well as designing user-friendly digital experiences that enhanced Big Lots' online presence and drove customer engagement and sales. I developed and executed creative strategies aligned with the company’s brand identity and marketing objectives, ensuring consistency across all digital touchpoints. Additionally, I collaborated with the marketing team to plan and implement digital marketing campaigns, contributing to the overall success of the company’s online initiatives.