Case Study

Case Study

Case Study

Big Lots

Big Lots

Big Lots

During my time at Big Lots, my work primarily centered on creating visual marketing materials.

Industry
Retail

Role
Digital Designer

Team
Marketing Design

Approach
Graphic design for Marketing

Tools
Photoshop

I worked closely with multiple departments across the company to produce a diverse range of marketing assets, with a primary focus on digital design within the e-commerce team. My role involved creating visually compelling marketing materials, including landing pages, emails, and social media content, as well as designing user-friendly digital experiences that enhanced Big Lots' online presence and drove customer engagement and sales. I developed and executed creative strategies aligned with the company’s brand identity and marketing objectives, ensuring consistency across all digital touchpoints. Additionally, I collaborated with the marketing team to plan and implement digital marketing campaigns, contributing to the overall success of the company’s online initiatives.

KEAL Creative, 2025